Your Affiliate Marketing Ramadan Guide

Ramadan is a period of enormous commercial and sales opportunities as people work shorter hours and have plenty of time for online shopping. It was found that Over 53% of Ramadan shoppers actually spend more in Ramadan.

According to Google’s data, it was found that people in the MENA region spend a lot of time using their smartphones and watching more videos during Ramadan. However, Google mentioned that most marketers in the MENA region don’t make use of this opportunity. Instead, they continue to compete for limited space in traditional media outlets. In addition, Those who depend on digital marketing tend to spend more on digital ads; according to some studies, the average increase of ad spending is around 20% during Ramadan over average monthly ad spending.

That is why we at AFFSQUARE are telling you that this is the best time to take advantage of your online activities and exploit the benefits of affiliate marketing to stand out from the clutter. Now is the perfect opportunity to ensure that you make money online in Ramadan.

First, Let’s get deeper into some consumer insights:

47% said they would buy products based on need, discounts, and gifts with equal importance.
38% of shoppers plan their shopping as early as 20 days before Ramadan.
In Egypt, 86% research their Ramadan purchase online, and 54% use e-commerce to discover ideas for Ramadan and Eid al-Fitr purchases
In Saudi Arabia, 91% research their Ramadan purchases online, and 54% use e-commerce to discover ideas for Ramadan and Eid al-Fitr purchases.
In the United Arab Emirates, 91% research their purchases online, and 54% tend to use e-commerce websites for ideas about Ramadan and Eid al- Fitr purchases.
There is a 50% rise in online purchases
57% of consumers in the UAE, Saudi Arabia, and Egypt were more price-oriented over six months leading up to Ramadan 2021 than they were the year before. And 66% of those shoppers said this was because they focused on saving money.

After getting to know some important statistics, it’s about time to provide you as an advertiser and affiliates with some tips that will make you pull off this holy month and make the maximum profits!

As an advertiser:

It is very important to expand your online existence and make use of every channel you have. Understand your consumers and reach them wherever and whenever they are. You can achieve higher sales and conversion rates by executing excellent and integrating marketing efforts. It was found that During Ramadan, online traffic increased by 75%, while Google searches increased by 37%. Also, many e-commerce sites experienced significant traffic growth of more than 32% pre-Ramadan and more than 39% in the month of Ramadan 2021. In addition, Online retail stores saw their sales rise by more than 128%.

Here are some tips that will ensure you the ultimate profits and sales.

1- Use Coupons and Offers.

You can boost your sales by learning your audience’s behavior. For example, it was found that 40% of Ramadan shoppers are looking for Ramadan offers, while 49% are looking for Ramadan discounts or coupons. And 40% are trying to buy the items they need at the lowest price.

It is crucial to grab your consumers’ attention and offer them what they seek to increase your sales and conversion rate. In addition, you can quickly expand your coupons and offers by using affiliates who will ensure that your offers reach the targeted audience efficiently.

For more information regarding coupons and offers effects, you can read this article: Why can coupons be valuable for your e-commerce business?

2- Use video marketing:

According to some reports and studies, you can take advantage of the high viewership rate for videos. That is why It was found that 91% of brands are planning to invest more into video content in 2022.

But how exactly can you do that?

Through Influencers:

You can depend on influencers to leverage your content and your message. Influencers are experts at getting the audience’s attention and encouraging them to purchase your products. It is expected that 76% of brands will increase their influencer marketing budgets.

You can use them to run an experience campaign, unboxing videos, or even embedding your product in their food and recipe videos.

For more information on using influencers in your strategy, Read this article: Your Influencers Marketing Strategy MUST Be A Priority For Your Business!

3- Find new chances through Affiliates!

Using different types of affiliates can make you reach your sales goal easily. It was found that during Ramadan 2021, 49% of brands worked with affiliates. Therefore, using affiliate marketing in your Ramadan strategy will make you avoid any losses or risks as it was found that many advertisers suffer from additional ad spending during Ramadan, which results in decreased results.

Using affiliates will expand your brand’s existence and might attract new consumers, as it was found that 83% of consumers are open to trying new brands and products. Besides, affiliates will make you stand out from the crowd by using new marketing methods different from other brands, as 43% say they will advertise more on social media in Ramadan 2022. Also, you can seize the chance and increase your app downloads through affiliates, as Ramadan sees app downloads surge by 36.5%

As an affiliate:

We at AFFSQUARE know that your goals as an affiliate are to conduct successful marketing campaigns and increase your profits. Therefore, we offer you some tips that will make you achieve your goals through Ramadan.

1- Take Advantage of the Trends in Ramadan:

You need to use trends in your content and marketing campaigns to attract and engage your audience. Because a huge number of consumers use social media platforms during Ramadan, you need to follow the trend. This way, They will relate to you and interact with you. It was found that purchases from social media in Ramadan will show a 45% increase, with 80% online shopping. So you need to take part in this amount of purchases.

2- Know when to publish during Ramadan:

It is essential to deliver your message to your audience at the right time, So you need to know the exact proper time your audience might be available and plan ahead your marketing activity according to these times. According to statistics, it was found that the perfect time to reach your audience is between Iftar and Suhoor. In addition, After 9 pm, many purchases surge, peaking at 3 am. So you can promote your products using Social media during this time for an extra boost since Facebook sees a 200% increase in visits between 2-5 am.

3- Engage in Topics and products Related to Audience Interests:

You need to write or talk about topics related to Ramadan and what interests consumers during this month. According to Google, consumers usually search for topics related to their health and how to lose weight during Ramadan. Alongside cooking topics and recipes, 52% of searches were about online recipes during iftar hours and the Suhoor. Therefore, engaging in topics related to these and choosing products that interest them will increase your profits.

Conclusion:

Ramadan comes with many opportunities and chances that you need to seize as an advertiser or an affiliate. With AFFSQUARE, you can achieve your goals and maximize your profits because of our 24/7 support, tips, and assistance.

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